Documentary Channel09
Channel Identity Package
Client: Documentary Channel
Logo / Brand Development / Design / Direction / Production
Is it just me or is that logo following me?????
This extremely innovative billboard design made clever use of an optical illusion to convey the brand message of the Documentary Channel - Things are not always what they seem and if you keep watching, you will learn to see a subject differently.
As well as helping bring home this core brand message, the billboard also helped create brand and logo recognition for a new channel by forcing a 'double take' on what initially looks like just another static billboard.
Note: No clever mechanics or camera tricks, it's all just an illusion......
Quicktime